Centre-forward Bill ably bridged the gap between Doc Dowden and Harry Stannard. An Oxford blue, he joined Second Division Southampton while still at university and made his Football League debut on 16 January 1932 in a 3-3 draw with Preston North End. He scored on his second, and final, game for the Saints, a 1-5 defeat at Wolves. In 1934/35 he played three League games for Hull City, scoring once more, before joining Wimbledon for the 1935/36 season. In his only season at Plough Lane he scored 22 goals in 27 games, represented the Isthmian League and played 3 times for the England Amateur International Team, scoring a debut hat-trick against Ireland at Blackpool on 24 February 1935. He also scored 16 times in 20 appearances for the touring Corinthians between 1933 and 1936. He joined Queens Park Rangers as an Amateur at the start of the 1936/37 season and scored 10 goals in 20 League matches before playing out a further two seasons at Barnet, Leyton and on the books at Fulham, although not playing any League games for the Cottagers.

After the Second World War he became a headmaster in a London school before retiring to Barnes.

It's believed he died in 1998.